Aquicent vs. Acquicent

Jan 07, 2020

We're occasionally being referred to as "Aquicent", a misspelling of our company name. Luckily for us, the misspelling is not in broad use by anyone else, so our hope is that by mentioning Aquicent here, people will be better able to find us.

Our name, Acquicent (not Aquicent) is a portmanteau of "acquire" and "percent". To our ear, Aquicent sounds vaguely aquatic - not that there's anything wrong with that! So in case our friends at Google and Bing want to know who people are looking for when they say Aquicent, it's almost certainly us.

Visit the Acquicent home page.

[Photo: 1966 Audi F103 by Frank Albrecht]

Anthony Citrano

Anthony is founder & CEO of Acquicent. He previously was VP Communications and Chief Evangelist of Verizon's digital unit. Before that, he was VP Communications at EdgeCast Networks.